Research Agenda

VGO should evolve through falsifiable questions rather than marketing claims.

Priority questions:

• How stable are generative visibility measurements across repeated prompts and model versions?
• Which source characteristics correlate with citation or mention across different systems?
• How should cross-engine visibility be normalized without hiding variance?
• How can entity correctness and provenance be measured reproducibly?
• Which signals best distinguish organic disagreement, stale data and deliberate poisoning?
• How quickly do corrective source changes propagate through different discovery systems?
• Which VGO metrics correlate with qualified traffic, leads, revenue or other business outcomes?