Case Study Template

Context

Entity, market, period, discovery surfaces and business objective.

Baseline

Query/prompt set, engines/models, collection dates, search visibility, generative mentions/citations, authority and integrity indicators.

Intervention

What changed, where, when and why. Separate SEO, GEO, entity, distribution, technical and integrity actions.

Measurement

Use the same sampling protocol where possible. Record model/engine versions and uncertainty.

Results

Report absolute and relative changes. Avoid claiming causation unless the design supports it.

Integrity review

Were any inaccurate claims, suspicious sources or unintended effects introduced?

Lessons

What appears transferable, what remains uncertain, and what should be tested next.